Director of Content Marketing
Company: VirtualVocations
Location: Detroit
Posted on: February 1, 2025
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Job Description:
A company is looking for a Director of Content Marketing (Growth
Marketing).
Key Responsibilities
Develop and implement a differentiated content marketing strategy
aligned with business objectives and SEO best practices
Mentor and manage a team of content marketers while overseeing
external agencies
Measure content performance and identify optimization opportunities
to achieve growth marketing goals
Required Qualifications
At least 7 years of experience in content marketing, particularly
in B2B or PLG SaaS
Proven ability to deliver growth goals related to inbound
acquisition and measure content performance
Strong understanding of key content marketing frameworks and the
B2B marketing funnel
Experience in overseeing a team and balancing long-term strategies
with iterative experimentation
Growth marketing mindset with a focus on data-driven decision
making
Keywords: VirtualVocations, Toledo , Director of Content Marketing, Advertising , Detroit, Ohio
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